What keeps customers coming back? A myriad of factors play into this: brand loyalty, product quality, competitive pricing, and so on. But in 2022, customers also expect a flawless omnichannel shopping experience. Whether you are using click and collect or buy online pick up in-store (BOPIS), customers expect the same personalized experience that they would receive if shopping in-store. 

A new study conducted by Flybuy and Industry Dive shows the correlation between wait time, customer satisfaction, and likelihood to reorder. The study shows that customers are three times more likely to reorder if they wait less than two minutes for their curbside pickup. 

Want to learn from the best retailers, restaurants, and grocers? Read the 2022 Playbook below.