Online ordering is here to stay, but shoppers are not abandoning their favorite brick-and-mortar stores. Research shows that omnichannel shopping is rapidly growing, with about 60 to 70 percent of consumers researching and purchasing both in-store and online (source).

Stores are juggling many hardships right now, including labor shortages and supply chain issues. Customer retention is key, especially in the current landscape. Giving employees the tools they need to multitask and proactively fulfill orders helps create a seamless customer experience.

Brands that are investing in systems that help streamline operations for staff are driving order volume and increasing repeat customers. Flybuy and Industry Dive partnered to research and analyze restaurants, retailers, and grocers nationwide and uncover patterns in maximizing labor efficiency, maintaining steady growth, and retaining customers.

The study shows a dramatic difference in companies who invested in a sophisticated off-premise solution vs those who did not. The brands with the highest customer satisfaction levels all had an average wait time of under two minutes. 

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Brands that are investing in systems that help streamline operations for staff are driving order volume and increasing repeat customers.

In order to achieve this high-level of success, many brands are leveraging location technology to alert staff of the customer’s arrival using intel from real-time traffic and mobile sensor data. Knowing precisely where the customer is when they are traveling to the store gives the staff an opportunity to be proactive with their order preparation, fulfillment, and handoff.

Download the 2022 Playbook below to learn industry best practices on how to maximize staff efficiency and increase customer satisfaction. 

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