Maximizing staff efficiency — Key benchmark data on wait times for restaurants, grocery, and retail.
Washington, DC – January 2022
A new study was released today from Industry Dive and Radius Networks that ranks brands across the nation based on their curbside wait time and draws conclusions about consumer behaviors, staff efficiency, and overall omnichannel success. Additionally, the study shows how the adoption of a geolocation technology solution to power a brand’s off-premise solution can positively impact customer retention, increase the likelihood to reorder, and drive growth in off-premise revenue.
“To compete in this new environment, companies that provide excellent off-premise solutions will surpass those that can’t match high customer expectations for ease and convenience,” says Jeff Baskin, Chief Business Officer at Radius Networks/Flybuy, “One of the key strategies companies are turning to in order to ensure an excellent customer experience is investing in technology to reduce pickup wait times, both in-store and at the curb, all while making staff more efficient.”
The 2022 Wait Time Study was conducted by a group of undercover shoppers who visited 30 of the biggest restaurants, retailers, and grocery stores in the US across 18 states.
The data shows that customers are three times more likely to reorder if they wait less than two minutes for their curbside pickup. “At two minutes, customers start questioning whether the store really knows they are there waiting, if they need to go into the store, and eventually, if they should have shopped somewhere else that is more convenient,” says Baskin.
Additionally, the study features some leaders in the off-premise industry, El Pollo Loco, JOANN, and Peapod Digital Labs (the e-commerce heart of the brands of Ahold Delhaize USA) who explain how Flybuy’s geolocation technology solutions have helped drive revenue, maximize labor efficiency, and truly set them apart from their competition.
This Wait Time Study is now available. It shares in-depth learnings, the best (and worst) wait times in each industry, and top tips for executing a best-in-class off-premise solution to ensure customers are coming back.
Access the Flybuy 2022 Wait Time Study: HERE.
About Radius Networks | Flybuy
Radius Networks is a location technology company that helps companies save time for customers and staff by streamlining operations and the user experience. The Flybuy SaaS platform is leveraged by restaurants, retailers, hospitality, and grocers around the world and includes: Flybuy Pickup for curbside, delivery and in-store pickup; Flybuy Pay for mobile payment optimization; Flybuy Drive-Thru for loyalty identification and offer redemption, and Flybuy Tableside for innovative dine-in experiences.