Firebirds Wood Fired Grill, an award-winning scratch kitchen restaurant and steakhouse offering exceptional wood-grilled dishes, has launched Flybuy Pickup to power its takeout and delivery business in each of its 55 locations in 20 states. Flybuy Pickup is a product within the Radius Networks Flybuy Platform that is leveraged by Fortune 500 businesses worldwide for in-store, curbside, and drive-thru pickup optimization.
Firebirds continues to have a booming off-premise business, with an abundance of takeout and delivery traffic in its lobby during peak hours. The restaurant chose Flybuy to create a curbside solution that improves guests’ off-premise experience and streamlines delivery operations.
“Firebirds is extending its warm and welcoming dine-in hospitality to the curb and leaning into new technology and innovations to improve our guests’ experience and our off-premise efficiency.”
Firebirds leverages the Flybuy Dashboard to see all incoming orders in one place, which is a game-changer. Previously, staff had to keep track of different tablets for delivery and takeout. Now, staff receive location updates and audio/visual alerts when the guest or delivery driver are nearing the restaurant and receive automatic prompts for the guest or delivery driver as soon as they arrive.
“We are thrilled to work with Firebirds as they launch their new off-premise platform. Whether it be pickup or delivery, off-premise orders continue to be a large part of a restaurant’s business. Firebirds continues to innovate for both their dine-in and takeout guests, providing them with a smooth experience, no matter how they choose to dine. This is key for restaurants as they navigate today’s landscape and look toward the future.”
Off-premise order volume is a significant portion of Firebirds’ business. The Flybuy program has already proven to be successful, with high guest adoption, wait times as low as 30 seconds and increased repeat visits. As spoken by some of Firebirds’ guests:
Firebirds strives every day to look at its activities with a fresh eye and adjust accordingly. The restaurant has prioritized its sustainability efforts to lessen the impact on the environment. With the addition of Flybuy technology, Firebirds is driving down carbon emissions from cars idling in the parking lot. In fact, since the launch of Flybuy, Firebirds has reduced its carbon emissions by 11,857g each month.
In addition, Flybuy has directly impacted Firebirds’ reductions in throwaways and food spoilage, as the food is no longer prepared in advance of a guest or delivery driver arriving for pickup, but at the exact moment needed to meet them at the curb upon arrival.
About Flybuy | Radius Networks
Radius Networks is the leading enterprise location technology company and their Flybuy Platform helps companies achieve operational excellence and simplify the guest experience. The Flybuy SaaS platform is leveraged by restaurants, retailers, hospitality, and grocers around the world and includes: Flybuy Pickup for curbside, in-store, and delivery driver pickup optimization; Flybuy Drive-Thru for drive-thru pickup and loyalty automation; Flybuy Tableside for dine-in ordering and table service solutions; and Flybuy Pay for location-based mobile payment facilitation. Radius Networks technology is installed globally in tens of thousands of locations across more than 60 countries.
About Firebirds Wood Fired Grill
Firebirds Wood Fired Grill, a contemporary-polished restaurant, is an energetic twist on the traditional grill featuring a boldly flavored, classic American steakhouse and sustainable seafood menu in an inviting, fire-centric atmosphere. Signature menu items include hand-cut steaks, and fresh seafood hand-fileted in-house and seared over locally sourced hickory, oak or pecan wood in Firebirds’ scratch kitchen and exposed wood-fired grill. The open, stylish, enticing décor incorporates wood-fired themes and entertaining spaces, such as the outdoor patio with seasonal comforts and the award-winning FIREBAR®. The restaurant has been named one of ten ‘Breakout Brands’ by Nation’s Restaurant News, and the 2021 Diners’ Choice Winner awarded by OpenTable. Popular specialties include Wine Down Mondays, happy hour, artisan cocktails, craft beer, bourbon, after dinner drinks and Firebirds’ private label wine. In keeping with its mission, “To Serve, Enrich and Exceed,” Firebirds supports ever-growing sustainability efforts throughout its restaurants and partners with Alex’s Lemonade Stand Foundation, nearing $3 million raised for childhood cancer research through the sale of fresh-squeezed lemonade. Visit firebirdsrestaurants.com to become a member of Firebirds’ Inner Circle, make an OpenTable reservation, or order ToGo online.
