Boosting Engagement & Loyalty:
How District Taco Drove App Downloads and Loyalty Signups with Location-Triggered Gamification
23%
lift in new loyalty user signups
BACKGROUND
District Taco is a premier authentic Mexican restaurant brand serving guests across more than 20 locations. With a loyal following and a growing footprint, the brand has continued to invest in digital experiences that make every visit more rewarding, turning everyday meals into moments worth coming back for.
CHALLENGE
District Taco wanted a fresh way to grow app downloads, increase loyalty program adoption, and re-engage existing guests with something more dynamic than a traditional promotion. The team was looking for an experience that aligned with what guests were already doing, visiting a District Taco, rather than asking them to scan codes, enter contests, or take extra steps.
SOLUTION
District Taco partnered with Flybuy, Brame, and Thanx to launch a four-week “Spin & Win” promotion powered by location-triggered gamification. When app-users were nearby a District Taco location, Flybuy’s location intelligence triggered a notification inviting them to spin a digital wheel for the chance to earn rewards points. Brame delivered the interactive game layer, Thanx managed loyalty and rewards fulfillment, and Flybuy enabled the precise, real-time location detection that triggered engagement at the optimal moment.
Rewards points were automatically added to each guest’s District Taco app loyalty wallet for easy redemption. Guests could play once per day, with all rewards delivered digitally, creating a frictionless, repeatable engagement loop that bridged the physical and digital customer journey.
RESULTS
The “Spin & Win” campaign delivered measurable lifts in app adoption, loyalty engagement, and reward usage, proving that location-triggered gamification turns proximity into participation, and participation into lasting loyalty.
23% lift in new loyalty user signups
when compared to the previous 4-week period
20% engagement rate
measured by clicks into the campaign
11% increase in reward usage
when compared to the previous 4-week period
To learn more about how Flybuy can help your business boost loyalty and guest experience, contact our team.