New location intelligence will provide key insights for BurgerFi and Anthony’s Coal Fired Pizza & Wings to enhance the guest experience and harness proximity-based messaging.
BurgerFi International Inc. (Nasdaq: BFI, BFIIW) (“BurgerFi”), owner of leading fast-casual brand BurgerFi and the casual dining pizza brand Anthony’s Coal Fired Pizza & Wings, has joined with location technology company, Radius Networks, to roll out Flybuy Pickup for curbside, in-store, and delivery driver pickup optimization and Flybuy Notify to present proximity-triggered notifications to app users when they are nearby or at a point of interest inside the restaurant.
The restaurant brands are using location intelligence to track the arrival of both customers and third-party delivery drivers to ensure they are preparing takeout orders based on exact arrival times. Flybuy Pickup provides the restaurant with accurate ETAs and visibility into the customer and third-party delivery driver’s journey. With audio and visual alerts on the Flybuy Dashboard, staff are notified with incoming pickup customers in the exact order they will be arriving (FAFOTM – First Arrived, First Out), so the staff have enough time to cook, package, and hand it off.
“We went through a rigorous process when selecting our technology partners, and we were very impressed by the innovation, collaboration, and flexibility of the Flybuy Platform. At BurgerFi, we continue to leverage innovative technologies like Flybuy in order to provide the best restaurant experience.”
In addition to arrival events, the Flybuy Dashboard prominently displays customizable “tags” when the order includes easily forgotten items or ones requiring special attention or prep time. These items include drinks, kid meals, and their famous Frozen Custard Desserts.
“Operational efficiency is key when balancing both dine-in and off-premise customers. Flybuy has given us the ability to multitask and create a smooth experience for both customers and staff.”
BurgerFi has many locations in close proximity to each other and often has customers who have ordered from one location but go pick up at another location. Flybuy Pickup has recently launched “Wrong Location Detection” that will alert the guest to this mistake, saving customers time and frustration, and saving the restaurant money by eliminating remakes and food waste.
In addition to leveraging the Flybuy Platform for pickup optimization, BurgerFi is excited to introduce Flybuy Notify, a marketing tool that drives both foot traffic to the restaurant, and loyalty redemption at the store. Flybuy Notify sends notifications to customers based on their physical location, whether that be nearby or within the restaurant.
“We are excited to witness the rapid growth and ongoing success of these two brands. As BurgerFi experiments with new ideas, such as dedicated pickup windows and driving loyalty usage, we are committed to ride right along with them, providing our experience and expertise to create a seamless and frictionless experience. We look forward to growing together and pushing each other to innovate.”
To learn more about the Flybuy Platform, please visit flybuy.com.
About Flybuy | Radius Networks
Flybuy is Radius Networks’ customer experience platform that helps restaurants and retailers generate repeat customers by implementing a comprehensive, turnkey, location-based system used in more than 50 countries. The Flybuy platform includes: Flybuy Pickup for curbside, in-store, and delivery driver pickup optimization; Flybuy Drive-Thru for drive-thru pickup and loyalty automation; Flybuy Tableside for dine-in ordering and table service solutions; and Flybuy Notify for proximity-triggered marketing and engagement.
About BurgerFi International (Nasdaq: BFI, BFIIW)
BurgerFi is chef-founded and committed to serving fresh, all-natural and quality food at all locations, online and via first-party and third-party deliveries. BurgerFi uses 100% American Angus Beef with no steroids, antibiotics, growth hormones, chemicals or additives. BurgerFi’s menu also includes high quality wagyu beef, antibiotic and cage-free chicken offerings, fresh, hand-cut sides, and custard shakes and concretes. BurgerFi was named “Best Fast Casual Restaurant” in USA Today’s 10Best 2022 Readers’ Choice Awards for the second consecutive year, QSR Magazine’s Breakout Brand of 2020 and Fast Casual’s 2021 #1 Brand of the Year. Consumer Report’s Chain Reaction Report awarded BurgerFi an “A-Grade Angus Beef” rating in 2018. In 2021, Consumer Report praised BurgerFi for serving “no antibiotic beef” across all its restaurants for the third consecutive year. To learn more about BurgerFi or to find a full list of locations, please visit www.burgerfi.com. Download the BurgerFi App on iOS or Android devices for rewards and ‘Like’ or follow @BurgerFi on Instagram, Facebook and Twitter. BurgerFi® is a Registered Trademark of BurgerFi IP, LLC, a wholly-owned subsidiary of BurgerFi.
Media Contact: burgerfi@rbbcommunications.com
